Product Design Coursework

User Experience Report

In my user experience class, “User Experience Methods for Digital Innovation,” I completed a user research report on the implementation of digital wellness on smart phones and social media. I evaluated the principles of user experience and human computer interaction learned in class and applied them to the effectiveness of digital wellness. I identified through user survey that digital wellness implementations are not as effective as they should be.

In my user experience class, “User Experience Methods for Digital Innovation,” I completed a user research report on the implementation of digital wellness on smart phones and social media. I evaluated the principles of user experience and human computer interaction learned in class and applied them to the effectiveness of digital wellness. I identified through user survey that digital wellness implementations are not as effective as they should be.

Cal Poly Graphic Communication Website Usability Research

In my user experience class, “User Experience Methods for Digital Innovation,” I completed a user research report on the accessibility implications of the Graphic Communication department home page website. I evaluated the principles of user experience and human computer interaction learned in class and applied them to the website. I identified through user survey that the website is inconsistent and that it is semi-compliant to American Disability Association and Web Content Accessibility Guidelines.

SpeedShop App

SpeedShop is an app I created that streamlines the process of buying pre-1975 vintage car parts for classic car restoration and hot rod enthusiasts. The app prevents one of the main problems of shopping online for car parts, which is scamming. In turn, leaving customers satisfied and confident that they bought from a verified re-seller.

Design

UI/UX, Visual Design,
Brand Identity

Tools

Figma

Team

Personal Project

SpeedShop
Case Study

SpeedShop Contextual Inquiry

James Hummel
22 years old
Cal Poly Humboldt
Arcata, CA

Main Task: To pay for vintage Hot Rod parts through a secure network that prevents scammers.

Needs and Wants: To discover new parts for building a new hot rod on one platform.

Findings: Dylan loves hot rod and custom cars ranging from the 1930s to the 1950s, but he finds it difficult to buy and sell parts. The only places he can do this is on obscure car part websites and mostly on Instagram. He gets embarrassed posting car parts for sale on his personal Instagram, since it should only be for social networking.

Rod Smith
79 years old
Retired
Washoe Valley, NV

Main Task: To pay for vintage Hot Rod parts through a secure network that prevents scammers.

Needs and Wants: Selling and buying parts for classic cars ranging from the years 1918 to 1972.

Findings: Rod is part of several car clubs that involve classic restored vehicles from 1918 to 1972. He has collected cars over the last thirty years, but when he rebuilds them, he finds there are not many trust worthy websites where he can get the exact part he needs. There are also scammers that target older people, which makes him more high risk of falling for a fake car part transaction.

Empathy Map

An empathy map is a tool used to articulate what we know about a particular type of user. It externalizes user knowledge in order to create a shared understanding of the user’s mindset, and aid in making design decisions. I started my design process by creating the map, from categorizing research notes from an interview and contextual inquiry.

Impact Effort Matrix

An impact effort matrix is a 2D-visual that shows the relative importance of a set of items based on two weighted criteria: values to your users and organizational (projected) efforts. I brainstormed all potential features based on my findings, then organized them into a matrix so I could choose the highest values for my users. I considered reach, value for users, user engagement, potential revenue, and implemented effort.

Sketches

I initially sketched out thumbnails to understand the visual hierarchy of the app design and receive feedback from my peers.

Final Screen Designs

Overall, I designed a modern application accessible to younger and older demographics searching for a solution to buying vintage car parts.

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