Tatcha Graphic Designer
From December 2021 to September 2022, I was a part-time graphic design employee for Tatcha. Tatcha is a luxury skincare company that develops natural Japanese skincare rituals based out of San Francisco.
During my time with Tatcha, I designed Instagram media assets for a follower base of 1.1 million users. Additionally, I assisted in conceptualizing future social media assets that adhere to proper branding guidelines and brand voice. I helped evolve Tatcha's Instagram stories and reels to engage the follower base.
Tasks
Social Media marketing collateral
Project management
Branding
Programs Used
Adobe Photoshop
Adobe Adobe Premiere Pro
Adobe InDesign
Wrike
TikTok
Team
Social Media Content Creation
Outcomes
200+ Daily Instagram Stories Created
20+ Daily Instagram Reels Created
Increased Direct to Consumer Engagement